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May 18, 2022


Urhobo Television: An Idea whose Time has Come The Birth of the Urhobo Television, courtesy of the Urhobo Broadcasting Network Limited has broadened the media horizon for the Urhobo nation towards resolving the question of self-determination. The west-dominated mass media, which is loaded with foreign content, had been a means of critical acculturation for import of Western Cultures and values, which have dominated the socio-political consciousness amongst our people.

There had been serious threats to the Urhobo national life and culture by foreign cultural values through manipulation of the local media so much so that our media has not been people-oriented but rather government dominated without integrating traditional folk media into the modern mass media technology.

Urhobo Television does not belong to the promoters but all Urhobo people worldwide. Our traditional music, movies, cultural attributes, news, and current affairs will now find a window for global viewership and appreciation through this effort. We want to put the Urhobo nation on the global stage hence our slogan is ‘Resonating the hits and beats of Urhobo nation. Generally, the media in indigenous languages epitomizes a people-oriented communication approach to programs of national development and the preservation of socio-cultural values, ensuring in the process cultural self-determination.

That is what Urhobo Television stands for. From time to time, we shall reflect the thinking, the ideas, the values, the vision of the Urhobo Progress Union, and allied organs to the world. We want Urhobo to tell their own story and provide a platform for debate and appreciation of issues of national and global import. Our neighbours, both invidious and adorable shall be given attention so as to prepare our people for beneficial relationships. Politics, religion both orthodox and traditional shall not escape.

We shall strive to fulfill our primary role of the ‘Watchman’ by helping to scan the horizon and report back, help to decide policy, lead to legislate and not miss out in our Teacher role while helping to socialize old and young members by teaching them the beliefs, customs, and laws valued by our society. We shall be here for all. All that is required of our people is their support and encouragement. Criticism shall be appreciated. We shall be here for you and reflect all that will promote the common good of our people. The time for Urhobo to take her place on the global scene of action and mass media has come. Together, we can make it.

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